Industry

Health & Beauty

Client

DM Drogerie Markt

Project type

Commercial, Agency-Based

Duration

+1 y

Role in the project

Social & Digital Graphic Design ∙ BTL & Print Collateral Development ∙ Storyboard Creation

Enhancing Marketing Efforts for Europe’s Largest Drugstore Chain

Enhancing Marketing Efforts for Europe’s Largest Drugstore Chain

Enhancing Marketing Efforts for Europe’s Largest Drugstore Chain

Adapting global visuals for the Polish market while maintaining brand consistency

Adapting global visuals for the Polish market while maintaining brand consistency

Adapting global visuals for the Polish market while maintaining brand consistency

DM Drogerie Markt is Europe’s largest drugstore chain, operating in Poland since 2022. I provided comprehensive visual support for their marketing campaigns in the Polish market, designing graphics for social media, BTL, print, digital, and broader marketing initiatives—including the creation of storyboards. The major challenge was aligning global brand guidelines with local market nuances, ensuring a cohesive yet regionally relevant brand presence across all channels.

DM Drogerie Markt is Europe’s largest drugstore chain, operating in Poland since 2022. I provided comprehensive visual support for their marketing campaigns in the Polish market, designing graphics for social media, BTL, print, digital, and broader marketing initiatives—including the creation of storyboards. The major challenge was aligning global brand guidelines with local market nuances, ensuring a cohesive yet regionally relevant brand presence across all channels.

DM Drogerie Markt is Europe’s largest drugstore chain, operating in Poland since 2022. I provided comprehensive visual support for their marketing campaigns in the Polish market, designing graphics for social media, BTL, print, digital, and broader marketing initiatives—including the creation of storyboards. The major challenge was aligning global brand guidelines with local market nuances, ensuring a cohesive yet regionally relevant brand presence across all channels.