Industry
Food & Beverage
Client
Coto Coffee
Project type
Student - 4 person team
Duration
4 months
Role in the project
Logo&Brandbook design ∙ 2D animations ∙ Brand Identity & Strategy Development ∙ Art Direction
Introducing a New Product into a Vibrant Coffee Discourse
Introducing a New Product into a Vibrant Coffee Discourse
Introducing a New Product into a Vibrant Coffee Discourse
Innovative Flavors and Brewing Methods inspired by the Combustion Process
Innovative Flavors and Brewing Methods inspired by the Combustion Process
Innovative Flavors and Brewing Methods inspired by the Combustion Process
Coto Coffee was a university-based project carried out by a four-person team. The core objective was to introduce an innovative product that would stand out in the coffee market by expanding the overall discourse on flavor profiles and brewing approaches. I created a comprehensive visual brand identity, complete with a brand book and a cohesive visual strategy. One of the primary challenges involved giving the product an elegant edge by highlighting its composition and roasting process. This demanded meticulous planning and enough time to develop a truly groundbreaking approach.
Coto Coffee was a university-based project carried out by a four-person team. The core objective was to introduce an innovative product that would stand out in the coffee market by expanding the overall discourse on flavor profiles and brewing approaches. I created a comprehensive visual brand identity, complete with a brand book and a cohesive visual strategy. One of the primary challenges involved giving the product an elegant edge by highlighting its composition and roasting process. This demanded meticulous planning and enough time to develop a truly groundbreaking approach.
Coto Coffee was a university-based project carried out by a four-person team. The core objective was to introduce an innovative product that would stand out in the coffee market by expanding the overall discourse on flavor profiles and brewing approaches. I created a comprehensive visual brand identity, complete with a brand book and a cohesive visual strategy. One of the primary challenges involved giving the product an elegant edge by highlighting its composition and roasting process. This demanded meticulous planning and enough time to develop a truly groundbreaking approach.
